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Spark 023Question

In a flood of AI-made content, what still makes something worth our attention?

Original question and artwork for the salon, after Web Summit Lisbon, November 2026

Web Summit returned to Lisbon from 9 to 12 November 2026, and AI was everywhere: agents that work on our behalf, the question of trust, and one provocative theme on the AI programme—building utopia on digital slop. When text, images and music can be produced in seconds, attention becomes the rare thing. What makes you stop and look: the human story behind a work, the craft, the risk, the meaning? And for teams and organisations that communicate every day, what keeps a voice recognisably human? There is no single right answer. We invite you to look, question, and share your perspective — art opens the conversation, and your voice gives it meaning.

Original artwork for this spark: In a flood of AI-made content, what still makes something worth our attention?
Original artwork created for the salon
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Your attention in a flood of content

0 / 7 answered
1. When you scroll past something, what makes you stop?
2. Does it matter to you whether a person or a machine made something?
3. As AI-made content grows, what happens to your attention?
4. What makes a work of art feel original today?
5. In your team or organisation, how is AI-generated material handled?
6. When a brand or organisation uses AI in its communication, what earns your trust?
7. What would help you protect your attention?

Beyond the poll

If almost anything can be produced in seconds, does value move from the making to the meaning—and who decides what that meaning is?

What did you read, see or make this month that was truly worth your full attention?

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    What this thread is circling

    A reading of the whole conversation: the themes that keep returning across professions.

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